PARQ.Data monetization is the next frontier in digital transformation.
Data monetization is the next frontier in digital transformation. It refers to the act of generating measurable economic benefits from available data sources, including analytics.
Data monetization leverages data generated through business operations or data collected from sensors participating in the internet of things (IoT). For example, when IoT generates location data and other data from sensors and mobile devices, the data is collected for further research or discovery, social good, or business objectives.
Of course, there are ethical issues involved in data monetization due to the conflicting interests of the people involved in digital supply chains. Who owns the data? People? Businesses? Or the government? The practice of data monetization is getting increasing attention from regulators, the European Union, and the United States Congress have begun to address these issues.
However, if the monetization is done well, such as a platform like Parksen, could help connect city citizens and the government well. Using blockchain technology, the data that the government collect from the parking lots could be anonymous, so the government could make impactful real-time decisions without violating the human right.
As Forbes.com says, data monetization presents opportunities for smart business leaders, but it requires a proactive approach to create a competitive advantage. Join us to find out more strategies for data monetization?
Research: Parking fees in Amsterdam increase drastically, so the rest of the world!
According to a Dutch government’s website and the Dutch media source, next year in April Amsterdam municipality will be increasing parking fees all over Amsterdam, and of course, especially in the inner city. This is because the municipality hopes to discourage visitors from bringing cars to the city centers and use the fees to improve livability in the city.
Parking in the city of Amsterdam currently costs around 5 euros per hour. Next year in April, it will be 7.5 euros per hour, this is 50% more expensive! according to the local media, the new parking fees should result in around 33 million euros of extra income for the government.
Amsterdam is not the only city in the world, that has high parking fees. Check this article, you will see big European cities like Madrid, London, and Oslo, all have higher parking fees comparing to Amsterdam. In America as well, check this article, it shows charging big fees for parking in the big cities is a trend all over the world, and Parksen would like to change that situation.
Parksen has a platform that could help city governments to get rid of expensive parking machines and change to cloud-based SaaS model. The governments could save a lot of money on infrastructures so they could focus more on how to provide better real-time, data-based services to the drivers.
Most important of all, because they save money on infrastructures, they could offer cheaper parking for drivers in Amsterdam and still make good money. Join us and let your city government know!
We at Parksen always strive to be the best, this is why we are so excited to see that it is reflected on our scores at the top rating sites.
But what do the scores mean?
Well, it means we have the three golden rules for a great ICO:
1. We have a working product that was awarded best price and easy to use app by the consumer association in The Netherlands.
2. We are a registered company with a proven track record, we have a great team, and we already have 113 municipalities as our clients.
3. We have a clear roadmap for blockchain integration that will bring a great amount of people to use a blockchain driven solution in their day to day life.
Being through the process of due diligence as well as verified by the top industry professionals, we are pleased to see the top score results we received.
Join all those who value us so highly and shape the transportation industry with us.
The Parksen services are divided between our real-time Parksen parking app – of which a modest MVP already exists – and the Green, Smart & Connected City Platform.
Utilizing the Ethereum blockchain, smart contracts, a universal ledger and a variety of IoT devices, we will create a truly sustainable and intelligent city development platform. With the collected data, we will be able to battle back against the ever-rising levels of traffic congestion and pollution that are damaging life in large urban metropolises and small cities alike.
The Parksen parking app will use that same data to guide drivers to available and affordable spots, while municipalities, parking garages, companies and other users of the City Platform can use the data to improve their own infrastructures.
Powered by PARQ
Our multi-functional utility token
The PARQ token is an Ethereum-based ERC20 utility token which can be spent and earned within the Parksen parking app and the Green, Smart & Connected City Platform
Pay for parking
Using the Parksen parking app, drivers can locate, reserve and pay for their parking before ever leaving home. The app then guides them there following the fastest possible route.
Pay for equipment
Using the Green, Smart & Connected City Platform, municipalities, parking garages and companies can purchase and integrate new system and hardware upgrades from our partners.
Earn by collecting data
All types of users can earn PARQ tokens by collecting and submitting data on local congestion and pollution levels, parking space availability and a wide variety of surveys.
Earn by renting out parking spots
Using the Green, Smart & Connected City Platform, all users can earn PARQ tokens by registering and renting out individual and corporate parking spots that belong to them.
In order to guarantee a strong, healthy growth of our community and the participating municipalities, we have decided to issue a total of 250M PARQ tokens for the ICO. After careful consideration, we believe that this will allow us to come through on the long-term goals of both our platform and parking app.
PARQ tokens can be bought with fiat currency via bank transfer, Paypal, creditcards and both ETH and BTC. During the ICO the price of PARQ is: 1 PARQ = 0.08 USD
BUY NOW FOR
1 PARQ = 0.08 USD
Token distribution
MORE INFORMATION:
Website: https://www.parqtoken.com/
Telegram: https://t.me/parqtoken
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Author Profile: https://bitcointalk.org/index.php?action=profile;u=1862312
Eth address: 0xF07e50bA855AAdB23F425A1Ce636Ecfc26e8a68E
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